Pinterest functions differently from most social platforms, acting more like a visual search engine, and the links behind your pins deserve just as much attention as the images themselves.
Why Shorten Pinterest Pin Links
- Cleaner destination URLs when pins are shared or repinned elsewhere.
- Independent click tracking to measure traffic driven specifically from Pinterest.
- Easier management when running seasonal or recurring pin campaigns.
Adding a Shortened Link to a Pin
When creating or editing a pin, paste your shortened URL into the destination link field, just as you would with a full URL, ensuring it points directly to the relevant product, blog post, or landing page.
Custom Slugs for Seasonal Campaigns
Since Pinterest content often has a long shelf life and gets rediscovered seasonally, a descriptive custom slug helps both you and your audience recognize what a pin's link leads to, even months after it was first published.
Measuring Long-Term Pin Performance
Because pins can continue driving traffic long after they're first posted, tracking clicks on your shortened links over time gives you a clearer picture of which content has lasting value versus which fades quickly.
Combining With UTM Parameters
Add UTM parameters before shortening so your website analytics can clearly attribute traffic to Pinterest specifically, separate from other referral sources.
Ready to shorten your own links? Try the free URLShortr tool now or turn any link into a QR code in one click.